1698th most famous person in the world!

Umberto Eco was an Italian semiotician, philosopher, and novelist, best known for his novels 'The Name of the Rose' and 'Foucault's Pendulum.' He was a prominent cultural critic and taught at the University of Bologna for much of his life.

This is based on winning 4 head-to-head matchups with other famous people, but also losing 21 head-to-head matchups.

Most recently Umberto Eco lost a matchup to Benjamin Netanyahu (#356) voted by someone from United States.